AROBS Life Sciences at NEXT CX & AI 2026

Prove ideas in a week & build them validated, AI-powered. Change the playing field without disrupting the game.

We take a pharma idea and turn it into a functional prototype — with the workflows and scope you intend to implement — a proof of concept you can use in a week. And we move commercial teams onto a new CRM platform without disrupting the field.

NEXT CX & AI 2026 27–28 October 2026 · Vienna, Austria
BVB listedRomania's largest listed software company
Supported by EBRDInstitutional backing
1,200+ engineersAcross 9 countries
27 yearsIn regulated & life-sciences software · since 1998
ISO/IEC 42001AI management · first in Romania

Where we begin

Two priorities we help commercial pharma teams address.

Most commercial, omnichannel and medical teams we meet face one of two pressures: an AI or digital idea that needs to be proven before real budget goes in, or a CRM platform that has to change without disrupting the field. We use AI to move fast on the first, and disciplined execution to de-risk the second.

For great ideas stuck on the planning deck

The One-Week PoC: see your idea before you spend big money on it.

The hard truth about AI in commercial pharma is that most ideas die in the planning deck. There's no shortage of great ideas — they stall waiting for budget no one will release on a hypothesis. So we built a fixed-scope, fixed-price engagement that turns one idea into a proof of concept in a week*: something you can visualise — a functional prototype, with the workflows and scope you intend to implement — and take into the budget conversation before you commit serious money.

  • One idea, in just one week, at a fixed price
  • Vision Mapping ties the idea to measurable commercial value and defines exactly what the PoC has to prove
  • A proof of concept you own — and can demo to unlock budget
  • Then from PoC to MVP in about six weeks*, AI-accelerated and verified by senior engineers at every step
Proof: For HPO TECH, a hyperbaric-therapy medtech innovator, we ran Vision Mapping, delivered a PoC in one week, and shipped a full MVP — device and session management, GDPR and audit, role-based access, and admin dashboards — in six weeks, with AI-assisted delivery raising efficiency an estimated 20–30% under senior oversight.
Read the HPO TECH story →
For teams changing CRM

Change your CRM. Keep your field teams selling.

Changing CRM is one of the most disruptive things you can do in life sciences. But as the CRM landscape shifts, you need your playing field in 2026 — not stuck somewhere in the past. We move your CRM to the new platform while mitigating risk through clean data migration, rebuilt integrations, preserved workflows, and minimal disruption for the field.

  • A staged migration that keeps the game going
  • Validated data migration
  • Integrations, omnichannel touchpoints and reporting rebuilt and verified
Proof: We've built engagement platforms at scale — including a patient engagement platform that delivered 42% faster enrolment and grew into a 45,000+ participant registry. Proof that we ship platforms people adopt, and that move the numbers.
Read the data-migration case →

Why teams shortlist us

Most providers offer speed or certainty. Not both. As Romania's largest listed software company, with 27 years in regulated and life-sciences software, we deliver both.

AROBS' AI approach is one you can present to stakeholders: delivery that moves at the pace commercial teams need, within a governance framework your medical, legal and compliance reviewers can follow. It's why our AI management is certified to ISO/IEC 42001 — the first in Romania — which matters when content governance and auditable AI are on everyone's agenda.

Certified to ISO/IEC 42001 (AI management), ISO/IEC 27001 (information security) and ISO 9001 (quality), with hands-on GxP delivery aligned to FDA and EMA.

Let's talk at NEXT CX & AI 2026

Twenty minutes at the summit. A clear view of what's possible.

Bring the idea you most want to prove, or the CRM change you've been putting off. You'll leave with a clear view of how we'd approach it. A short, direct conversation and a defined next step.

Horațiu Pop
Horațiu Pop
Director of Delivery, Life Sciences · AROBS Group
Arrange a meeting with Horațiu

AROBS Group — AI-accelerated, validation-first software engineering for pharma and life sciences, delivered under certified governance. Meet us at NEXT CX & AI 2026, Vienna.

* "Proof of concept in a week" and "from PoC to MVP in about six weeks" depend on the complexity of the idea and the project, and are discussed on a case-by-case basis.